Where
Atlanta, GA
Website & Mobile App
What
Portfolio Project
Why
Role
Designer, Researcher
Street Parking
Category
April 2024
When
Introduction
The overview
The objective
License Plate #
“Parking kittty has no ability to dismiss a ticket, it’s through the city. And I’ve been trying to resolve the issue with the city for a week - they acknowledged that I should not have received a ticket, but help line cannot remove violation.”
“It’s great that I can pay the meter from my office without having to go back down to the street, but it’s frustrating that I can’t pay for a ticket through the app itself. It saves me time but also takes a lot more of my time if I make any mistakes.”
“There is no way to dispute this online and there is no info on who to contact if this problem occurs. Now I have to go to court to dispute this ticket!”
Creating a persona...
Let’s put ourselves in the shoes of an average user and walk through the process of using this product.
Hannah Wiltz
Marketing Manager
Goals
Easily manage any parking citations
Avoiding any unneccesary penalties
Frustrations
Forgetting about her parking sessions
Paying citations fines through different agencies
Age: 32
Location: Ft. Wayne, IN
Background: Hannah is a busy professional, often working overtime with clients at a consulting firm. The office building doesn’t have a parking deck, so Hannah often has to park on the street.
User Journey Map
Persona: Hannah Wiltz
Goal: Paying a parking ticket without sacrificing much time
Time to start designing!
Our User Journey Map is a perfect blueprint and a great place to get us started in our design process.
User Flow
This will take us through the process of finding and paying for a citation on the mobile app.
Usability
I was able to gather 4 people I knew to try out the mobile app prototype and gather information from their experiences.
Key Insights
Question: “How was your experience navigating through the app?”
Insight: “The app seemed super straight forward. It felt like I could find most of what I wanted right away from the main menu.”
Question: “If you were to receive a parking ticket, would you consider using an app like this?”
Insight: “I think I would. I’ve had to pay over the phone before or even drive hours to the courthouse to pay a fine in person. This could save a ton of time and at least allow me to pay my fine and move on without the extra stress of it all”
Question: “Are all the features you would want present in the current version of this app?”
Insight: “The only thing I think would be frustrating is that I can’t pay the meter itself on the app. I can do everything that comes after getting a ticker but making it easier to avoid getting a ticket in the first place would be helpful and I think being able to see the time on the meter would be even better.”
Results
Users were overall impressed by the apps ability to turn a bad situation into a less stressful one. A few of the participants commented that it was very easy to navigate and understand from start to finish. However, in future iterations users would appreciate being able to pay for the meter to make the app more well-rounded and more useful. Without that feature, some users may not be all that interested in managing their parking information on their mobile devices.
Behind the Design
Take a look at some of the decisions I made going into the High-Fidelity Designs.
Color Palette
The colors are meant to convey a friendliness. Parking tickets aren’t the most relaxing subject, but using smooth and vibrant colors, I managed to make the design feel more energizing and positive.
Mobile App - Nav Bar
A simple nav bar for the app version of the product with three options. Search, Home, and Profile (Account details). Putting a box around the icon last clicked allows the user to see where they are in the main meu of the app.
Font
Fira Sans
Regular, Medium, Semibold, Bold
Fira Sans - AaBbCcDdEeFfGgHh
UI Screens
Name on License
Daniel George Smith
Citation Number
#456890231
Files
documents.pdf
Additional Comments
Meter was out of order at the time of infraction. I’ve attached photos I took that back up those claims. Please reconsider the fine for this citation as I feel it is unjust. Thank you for your time.
File Dispute
Cancel
How It Works
Location & Rates
Privacy Policy
FAQ
Careers
Download App
Contact us:
service@infinityparker.com
(877) 1456-9911
Search by citation number
#456890231
Frequently Asked Questions
Can I contest a parking ticket?
What happens if I don't pay my parking ticket?
How can I avoid getting parking tickets in the future?
Can a parking ticket affect my credit score?
Can I contest a parking ticket?
Yes, you can contest a parking ticket if you believe it was issued unfairly or in error. Typically, you'll need to follow the instructions on the ticket for contesting it, which often involves submitting an appeal within a certain timeframe. Be prepared to provide evidence to support your case, such as photos showing unclear signage or proof of payment if you were wrongly cited for meter expiration.
How It Works
Location & Rates
Privacy Policy
FAQ
Careers
Download App
Contact us:
service@infinityparker.com
(877) 1456-9911
Project Summary
The intended process of creating an app where users could pay, dispute and/or search for their parking citations was a success. I was able to provide the option of payment reminders so users would accrue fewer penalties, make the dispute process simple and direct, and solve problems associated with the shortcomings of other companies in the same market.
Key Takeaway
There are more iterations needed in order to launch with the most success. By providing more options for alternate payments, implementing a feature for auto-drafting payments on their scheduled due date, and most importantly allowing the user to pay the meter from their mobile device will complete the service in its entirety and assure that the company can collect on its spaces accordingly.
If you have any questions regarding to this project, feel free to contact me directly.
Thank you!